India tab market returns to growth, logs 14.7% growth in 2020: IDC

New Delhi: India tablet PC market recorded a 14.7 per cent year-on-year rise with 2.8 million unit shipments in 2020 – marking a year of growth after 4 consecutive years of decline, research firm IDC said.

“It was a year of growth after declining for four consecutive years, mainly aided by the increased utility of tablets to support e-learning demand,” it said.

Consumer shipments reported an “exceptional” 59.8 per cent growth over 2019, IDC added.

However, commercial shipments declined by 14.3 per cent year-on-year as few government projects were postponed to 2021, it noted.

IDC said the demand remains centralised to the budget segment with USD 100-200 contributing to more than half of the total tablet shipments in India. 

The market above USD 300 also witnessed a growth of 72.3 per cent y-o-y, supported by strong shipments of Galaxy Tab S6 Lite and iPad 10.2-inch, it added.

Lenovo led the market with a 39 per cent market share, followed by Samsung (32 per cent), Apple (13 per cent), iBall (4 per cent) and Huawei (3 per cent).

This story has been published from a wire agency feed without modifications to the text.

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